For our launching campaign, Mublo was captured by interior and still life photographer Frederik Vercruysse. With his minimalistic approach and ability to create purity in photographs, Frederik quickly became a recognised face in photography. An avid lover of art, architecture and design, he is able to capture the atmosphere and true soul of a space. Former projects of his include collaborations with magazines such as The New York Times Style Magazine, Wallpaper, Casa Vogue and Frame. In addition, he can count Hermès, Delvaux, Vincent Van Duysen, Axel Vervoordt and many more among his list of clients.
Visualizing a palette of natural tones, this campaign really captures Mublo’s timeless, contemporary aesthethic with a clear focus on high-quality design. Our style can be best described as Belgian minimalistic: warm and sophisticated yet accessible. We specifically chose to shoot our campaign in a domestic and characteristic setting, reflecting the homely feeling we want to offer our customers in their everyday life by the use of our products.
Natural surfaces and colours are without exception the leitmotif of this campaign. Raw materials are an inexhaustible inspiration for us and we are constantly looking for new ideas in terms of forms and textures. From the brick floor to the rustic painted walls in earthy tones, the house immerses you in nature. Combined with a contemporary mix of furniture and accessories, Mublo perfectly embodies the same essence.
With their timeless, Belgian aesthetic and high-quality materials, our unique products can withstand the test of time in every interior.
This campaign was shot in collaboration with:
Frederik Vercruysse – Photography
Dimitra Apostolidis – Styling
Nightingale – Production